Generar cobertura mediática sobre la próxima apertura de las oficinas de la Fundación Rockefeller en Colombia.
Generate visibility and recognition of LUISA POSTRES “carrot tres leches” to position it as the star Christmas dessert in Colombia, as well as to contribute to a social cause with purpose.
During the “La Navidad Sabe a Tres Leches” campaign, it was determined to donate 10% of the profits generated by the product in December 2022 to cheer up and contribute both to the empowerment and development of the girls of the “Casa de Sueños de La Casa de La Madre y el Niño of the ICBF”, as well as to generate media coverage in Colombia.
As a result of the implementation, which lasted one month, 13 articles were published in national media, including digital, print and radio media; as well as the participation of 23 influencers between macro, medium, micro and brand ambassadors, achieving a pro average reach of 4.6M, in addition to the social media following of the Instagram account increased by 1,067 followers.
Posicionar a Rentio como el mejor aliado de las inmobiliarias a la hora de gestionar financieramente sus arrendamientos.
Digital communication strategy design.
Determine the effectiveness of communications at the University of Boyacá, both internally and externally. Also, establish best practices and approaches to enhance communication practices for accomplishing the University’s goals and properly delivering the right message to its stakeholders.
We obtained a clear radiograph of the state of the institution’s communications. The investigation findings reconfirmed the beliefs of the board of directors with the due support and data, evidenced new and crucial needs, and demonstrated the need to implement specific changes in terms of resources, times, processes, structure, substance and form, serving as the relevant starting point to develop a communications plan that allows the University to achieve both its communicative and organizational goals.
Create a brand identity aligned with the identity of the brand that would allow it to be competitive and differentiate itself from its competitors, in addition to effectively reaching its real and potential customers through various communication channels.
Assemble an e-commerce site aligned with the brand’s identity, that will show the products and differentials of Natur effectively, transmit the key messages of the brand in a clear, concise and persuasive way, with a high-quality interface, easy to use for the user and that will provide an easy and pleasant experience. “Smart listening: Immersion, benchmarking and analysis.
By having a clear identity, materialized both in a logo and a visual identity manual, the brand has achieved greater visibility and brand recall.
This manual was a key input when developing and designing the brand’s e-commerce, which has been crucial in establishing contact with real and potential customers, as well as generating visibility, recognition and leads.
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